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OC Moms newsletter honored as resource for “power moms”

February 3rd, 2010, 11:09 am by Eric Morgan, Communications Manager

ocmomsnewsletterA good mom takes the time to understand, connect with and empower their kids. The OCMoms newsletter aspires to do the same for its readers, and it appears to be accomplishing this mission.

Marketing Sherpa, one of the leading resources in presenting case studies and best practices within the Marketing field, recognized the OCMoms newsletter with a Silver Award during its 2010 Email Summit in Miami, Florida last week.

The free OCMoms newsletter, which includes links to ocregister.com/ocmoms and offers from mommy-minded advertisers like Knott’s Berry Farm, was honored in the “Best Email Newsletter” category.

Like bumper-sticker-toting parents celebrating their kids’ honor roll status, OCMoms is very proud to be ranked second among 175 email-marketing submissions from across the country. The issue submitted to Marketing Sherpa for award consideration was opened by nearly a quarter of its weekly recipients, and the content links within the newsletter had a 10 percent click-through rate.

By comparison, general e-mail blasts are typically opened by less than 2 percent of recipients, according to the Direct Marketing Association. When sending something of value to a clearly defined audience, e-mails are opened more frequently and response rates increase exponentially.

“When done right, e-mail is one of the most powerful and affordable mediums to build relationships with a target audience,” said Kelly Haggard, business development marketing manager at Orange County Register Communications.

E-mail marketing is particularly successful among small businesses advertising competitive prices to ZIP codes within the neighborhood or local restaurants offering coupons, Haggard said.

Related link:

Posted in: Advertising • Awards • • | Post a Comment »

OC hopefuls take a shot at singing stardom

February 1st, 2010, 5:52 pm by Eric Morgan, Communications Manager

ohsaycanyousingOn April 11, an OC resident will step in front of a sold-out crowd to perform the National Anthem at Honda Center before the start of the Anaheim Ducks last regular season game against the Edmonton Oilers. A big moment on a big (icy) stage. Would you like to have a say at who this person may be? Could it be you?

Today marks the beginning of our annual “Oh Say Can You Sing?” contest with the Anaheim Ducks. Participants may enter a 30-second video singing a song of their choice, then recruit everyone they know to vote before the March 15 deadline (it’s also fun to check back for new entries and see who’s leading the pack).

Five people who get the most votes will participate with five judges’ picks in a finalist audition at Honda Center, where a winner will be selected. That individual will sing the National Anthem on April 11 at the previously mentioned game at Honda Center, and win a trip to Edmonton, Alberta in March, courtesy of Travel Alberta.

Will any of the aspiring performers submitting video to OCRegister.com move people to tears (like the crying girl on American Idol during Sanjaya Malakar’s “unforgettable” performance)? Time will tell.

Posted in: Contests • OCRegister.com • People • | Post a Comment »

Team Register collects more than 500 pairs of shoes to aid Haiti victims

February 1st, 2010, 4:29 pm by Eric Morgan, Communications Manager

When a colleague of mine heard that a local Realtor and Sports Chalet in her Costa Mesa neighborhood were joining a nationwide effort to collect shoes for the victims of the earthquake in Haiti, she suggested Team Register (our volunteer organization) get involved as well. So we set up a few bins by our elevators for anyone who might want to contribute.

There were no expectations on what we’d collect, but it’s safe to say we didn’t expect to receive more than 500 pairs of donated shoes in one week!

shoephoto

Our stockpile of donated shoes

Once our bins were packed with shoes, folks in our Operations group emptied the bins and stored them in an open area of our mailroom – only to see the bins fill up to the brim again within a few hours.

The donated shoes were transported to Sports Chalet in one of the Register’s bobtail delivery trucks late Friday afternoon, to meet a Jan. 31 deadline. The gently-worn shoes may very well be on their way to Haiti as we speak.

The donation organizer, Nashville, Tennesse-based Souls4Souls, has distributed more than 7 million pairs of shoes – or a pair every nine seconds, according to their Web site.

Posted in: Community Involvement • Team Register • | Post a Comment »

The Register hosts job fairs to help job seekers stand out in a crowd

January 26th, 2010, 3:34 pm by Eric Morgan, Communications Manager

If you’re conducting a job search and it feels like a give-and-take relationship (as in you’re doing a lot of giving of job applications with little to no taking from prospective employers), there may be an event for you this week.

The Orange County Register is hosting a series of free “mini job fairs” that concentrate on specific functions within the four-day lifespan of the series. The job fairs will be held at the Register’s main headquarters (625 N. Grand Avenue) in Santa Ana Jan. 25-28 from 2 p.m. to 5 p.m. It’s a great venue for some guidance on your job search within a smaller, more interactive setting.

Job seekers should pre-register here. The event includes networking opportunities, free resume critiques and mock interviews in the following areas:

  • Mon., Jan. 25: Accounting/banking/finance
  • Tues., Jan. 26: Healthcare/medical
  • Wed., Jan. 27: High tech, computer, IT
  • Thurs. Jan. 28: Sales, customer service, hospitality, administrative and clerical jobs

Posted in: Advertising • Uncategorized • | Post a Comment »

Team Register joins community in hosting “shoe drive” for Haiti

January 22nd, 2010, 3:28 pm by Eric Morgan, Communications Manager

You’ve read the daily reports of the destruction and subsequent relief efforts of the 7.0-magnitude earthquake that struck Haiti on Jan. 12. Team Register is joining Sports Chalet and other local organizations in the rebuilding effort by offering a basic necessity to Haitian residents: shoes.

shoesTeam Register is participating in a shoe donation drive at our headquarters at 625 North Grand Avenue, Santa Ana. Donation barrels are set up by the first-floor elevator (adjacent to the concierge desk in our main lobby) of our building now through Thursday, Jan. 28. 

If you have any gently-worn shoes (for men, women or children), we welcome you to bring them in and join this effort. Your donations will be routed to Soles4Souls, an organization that distributes shoes free of charge to people in need.

Posted in: Community Involvement • | Post a Comment »

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